Why Google AdSense Is Best For Publishers? What is Adsense and how does it work – If you have a blog or are looking to build a quagmire in the future then you definitely know about Adsense, if your answer is no then don’t worry about what is Adsense and how it works. It will give clear information about.
Google Adsense is the world’s leading ad network and all bloggers want to earn passive income from Adsense. If you are a blogger and your blog is not monetized with Adsense, then you must read the 5 Adsense approval tricks.
After reading your Adsense approval post, I guarantee you should monetize your blog. I have a 2 month old website and I am getting minimal traffic to my website and my Adsense account is fully approved, so what is Adsense and how does it work?
What is Adsense?
Adsense is owned by Google and is a major ad network serving ads on various publisher platforms. I think you know that the best search engine in the world is Google.
You think Google receives 63,000 queries per second. Globally, 73% of traffic comes from Google search engines. Advertisers want to show ads to specific users and pay Google through AdWords.
Now Google decides where and how we show target users. The main function of Adsense is that it displays ads on a separate platform and shares the revenue with publishers according to T&C. Adsense shows ads mainly on three platforms:
- Website / Blog (approved by the Adsense team)
The first and second of the above three platforms are Google’s own products and the revenue share is different depending on the third.
Eligibility for Adsense account
The first requirement is that if you have a Youtube channel, blog or website, then you are eligible to apply for Adsense. Now the second requirement is that your content must be in accordance with Adsense terms and conditions and follow Google guidelines, then you are eligible for Adsense.
Now you can monetize your website using Adsense and advertise You can generate income by applying.
- Youtube Channel: If you have a Youtube channel, you can easily monetize it.
- Blogger: also searches for products on Google and you can easily monetize them.
- Website: On this platform, you need to apply for Adsense manually, monetize if eligible.
How much do I earn with Adsense?
If you want to earn more than Adsense, you must get a lot of traffic. It completely depends on your website traffic or YouTube channel views, if you have more traffic or views then more revenue.
If you generate 1 million traffic per month, you can easily earn $ 100 in a month, but if your traffic comes from the US, UK, and a well-developed country, this 1 million traffic is more than $ 100.
How does Adsense work?
I already mentioned that the main function of Adsense is to display ads on different platforms in different ways. Adsense does not link to the advertiser, it only links to the publisher. According to the publisher, AdSense works for two reasons.
- CPC (cost per click)
- CPM (price per mile)
If you show Adsense ads on your site, you get paid for each ad click or 1000 ad impressions. If your website is not clicked, Adsense also pays you because it comes with CPM and in total you earn $ 1 to $ 5 per 1000 impressions.
If you are eligible for Adsense, you can read the Adsense approval guide.
AdSense is a click-through advertising program offered by Google that helps webmasters monetize their content online and earn income. This is a quick and easy way for website publishers of all sizes to display relevant Google ads on their websites.
Basically, advertisers pay Google for each click on their ads through AdWords. Google plays an intermediary role and pays a percentage of the amount it receives from advertisers to publishers. See separate articles on how Google AdSense works and what percentage Google shares with publishers.
1. Google AdSense basics
Before we discuss how this works, we will talk about AdSense:
- Types of sites suitable for AdSense
- Some interesting facts
- Advertising space
- Basic types of ads
A) Why is AdSense the best for publishers?
AdSense allows publishers to earn money from every page on their site with minimal effort. After Google has approved your site, you can place the ad code on any website that follows AdSense policies.
This makes it easy for publishers to show ads on multiple sites after a single approval. In case your AdSense application is rejected, please check the reason for the rejection.
We highly recommend that you take some time before reapplying and correcting the error. You have no limits to implement AdSense. The reasons publishers choose AdSense are listed below:
- No need to install any software, just put the ad code on your pages
- No affiliate linking or multi-level referral marketing required
- You do not buy or sell anything
- Google sends payments directly to your bank account without the need for a merchant account
- Reliable payment system, Google pays every month without delay
- AdSense shows relevant and highest paying ads
- It’s easy to customize the appearance of your ads for different types of sites.
Google AdSense definitely works much better than any other PPC advertising program. Google established AdSense during 2003, which means the program has been around for more than a decade. This long existence makes the publisher trust the program the popularity of Google.
B) What kinds of sites are suitable for AdSense?
Google AdSense offers different solutions for publishers like AdMob and DoubleClick. AdSense is a free program for small publishers that helps them display ads on their content.
You can use a single AdSense account to place ads on any type of site, such as search sites, forums, content sites, and blogs. AdSense provides different types and sizes of ad units. This will help optimize the performance of your site by placing it in the right places.
You can also monitor performance with the reporting tool from an AdSense account. Based on tracking, place high-performing ads on the pages that get the most traffic to your site to increase revenue.
Some interesting statistics about Adsense:
Here are some interesting facts about the AdSense program
- Google launched the program during 2003 with a content targeting ad called
- The AdSense name was applied to the competing business.
- Google acquired the company and changed its name to AdSense
- According to Google, publishers received around $ 10 billion during 2015
- Google earned $ 13.6 billion from AdSense in 2014.
- Which is 22% of its total revenue.
- 2 million publishers use AdSense on more than 14 million websites.
C) Ad Placement
AdSense allows you to earn income by displaying ads on your content in various places. You can create ad code and display ads in one of the following:
- Place ads in the sidebar of your site.
- Advertising between content
- Content before and after
- Place ads on archive pages
Use Google’s custom search box and place ads on search results pages. You can earn revenue for each click (cost per click) and each impression (cost per thousand impressions) of the ad on your site.
D) Type of Ads
As a publisher, you can get ad codes for various formats. Some of the basic types of AdSense ads are described below. Content ads with different ads to fit the required width and height.
- Custom size ads for publishers to create custom ads.
- Responsive ads to automatically adjust on mobile devices.
- Matching content ads to show content recommendations.
- Original ads to show ads in feeds and between articles.
- Link block ad showing a block of keywords.
- Page level advertising for mobile devices.
E) Getting started with AdSense
To apply for an AdSense account, you need three things: a Gmail ID, a website and phone number, and a postal address. These are the minimum things to start with, although there are many other eligibility criteria based on your geographic location.
For example, AdSense only supports certain languages and the publisher must have a site with one of these primary languages. Google was also offering mobile apps for iOS and Android so publishers could keep track of their earnings on the go.
However, they discontinued the app as of December 2019 and forced publishers to use the mobile-friendly website. Google not only makes its income through the AdSense program, but also pays commissions to millions of publishers.
Believe it, AdSense can take your life in a different direction allowing you to quit your 9 to 5 job and lead a comfortable life. We encourage all site owners to try AdSense together with other affiliate programs to monetize their content online.
2. How does AdSense work?
Most of Google’s revenue comes from adware such as AdWords and AdSense. It extracts the most popular keywords from the content using its highly sophisticated search engine algorithm.
This is the same process of the Googlebot crawling your site to be indexed in the search engine’s database. Advertisers search for keywords and bid on Google AdWords.
When you are part of the AdSense publisher program, the highest bidding ads to advertisers for those crawled keywords will show on your site. We will discuss the following parts to understand more:
- Ads are based on your content
- Dynamic content attracts dynamic ads
- Ads can be filtered or blocked
- Google shows targeted ads
- Why do you see irrelevant ads?
- The AdSense crawler is different
A) Ads relevant to content
After implementing AdSense on your site, you can see that the ads appear randomly and are not the most relevant to the content on your site. The reason here is that Google needs some time to crawl the content on your site and identify the keywords.
Once your site content identifies keywords, AdSense delivers relevant text and display ads that are precisely targeted to your site and your site content. So if your content was about movies and “cinema”, “film training” and “cinema” were used frequently in site content, Google would determine if your site is about movies and is movie related.
But are also displayed in the original language of your visitors, regardless of the language of your content. For example, a person visiting your site from China will see Google ads in Chinese, even though the content is in English.
Ads in Chinese will dynamically load from the closest server location, which in this case is Hong Kong, when you add a Google search box to your site, Google actually uses the same Google search mechanism and serves relevant targeted text ads to the generated Google search results pages for your visitors’ search requests.
If you want to influence the ads that are shown. You must have content that uses keywords and synonyms. Don’t put too many random keywords in your content that are created without syntax or make the content unreadable.
If your content is about movies, you won’t have to worry about movie-related keywords; The content should include them naturally.
B) Ads are dynamic
Google AdSense uses technology that goes beyond simple keyword matching. Google receives your content and automatically distributes relevant ads to its web pages. Even your site has millions of pages, it doesn’t matter that Google displays appropriate ads on every page of your site.
When your content changes dynamically, usually in the case of a blog, Google understands your content and displays relevant ads to match your content. How AdSense displays the right ads depends on how Google understands the meaning of a web page.
Google’s greedy tech is still smart all the time. For example, a single word can have many different meanings depending on its context. Google’s technology captures these distinctions, so you get more targeted ads. Google says about showing appropriate ads below:
Google’s ad review process ensures that the ads shown on its sites are not only family-friendly, but follow editorial guidelines as well. Google’s language-sensitive filter combines good common sense with your input and a team of linguists to automatically filter out ads that may not be suitable for your content.
Also, you can stop competing with ads and choose your own default ads. This is your program from start to finish.
C) Ad filtering options
Google uses various filters to filter inappropriate ads and deliver ads related to its content.
Competitive filter – Filter ads from specific advertisers and competitors.
Contextual filter: This does not remove ads relevant to the content of the page.
Editorial review: Google manually reviews ads on certain topics and approves them before they appear on your site.
When you create an ad code in your AdSense account, you must choose an option for backup advertising. If there is no bid for ad space on your site, Google will display your endorsement ad. This is usually a blank space, although you can choose to show another URL or a solid color ad. As an AdSense account holder, you can also review and block ads from specific advertisers.
3. How Google Targets Ads on Your Site?
The success of AdSense is due to the fact that Google distributes targeted advertising for each site. Googl directs this ad using various Techniques.
a) Contextual Targeting
Contextual ads are placed on the page based on keywords, links, and many other factors, including specifics like font size. Google tracks everything for publishers to pick the highest bidding ads and match them to the ads.
b) Placement Targeting
Ad placement is the key factor for publishers to earn more revenue. Generally, ads that show at the top of the fold area earn more than other ads. The reason for this is that advertisers prefer to show ads immediately after page loading instead of showing ads.
c) Geo Targeting
It’s easy for Google to understand the primary language of the site’s content, whether it’s advertised or not. If your content is in a language supported by the AdSense program, AdSense will target your ads in the appropriate language for your content. Also, Google Ads are geographically targeted to your visitor’s location.
d) Irrelevant Adsense ads
There are two good reasons for seeing irrelevant ads on a page. One is due to interest-based ads and the other is due to scant content on a page.
e) Interest-based advertising: irrelevant
Google tracks every site you visit, using cookies through Google Analytics, AdSense, Chrome, and many other ways. The main purpose of this tracking is to show interest-based advertising on Google search and AdSense publisher sites.
Let’s try it. Just open bluehost.com on your Chrome, and then open a web page that displays AdSense ads. No matter what the page content, you will see the accommodation related ad below.
The content on the page is related to “sell more on Amazon”, but the ads are related to accommodation, which is completely irrelevant.
AdSense shows irrelevant ads:
The reason for this irrelevance is simple: Google values your interest more than the actual content on the site. There are some browsers that allow you to disable tracking, but this is impossible when using Chrome and AdSense.
f) Thin content shows irrelevant ads
A page with less than 400 content is more likely to see irrelevant ads if there are three to five ads. This type of thin content will not only affect the quality of the ads, but also the user experience and search engine rankings. Google has a simple equation that allows a successful site to earn more income:
- A content-rich page
- Highly targeted ads + Interested users
Success through healthy conversions and conversion rates!
A crawler, robot, or spider is software code used to search and list the content on web pages. Google uses separate bots for desktop search, mobile search, and AdSense for content. The AdSense bot scans the publisher’s website and serves suitable ads for the content.
Here is some useful information about the AdSense bot: The AdSense bot crawls websites once a week and the publisher cannot control the crawl frequency. For Google Search Console site owners, keep in mind that AdSense can control crawl rate unlike bots.
Google uses separate bots for Search, AdSense, and Search Console. Therefore, correcting any tracking issues that appear in the Search Console (Webmaster Tools) account will not affect the AdSense ads that are displayed.
The AdSense bot treats “example.com” and “www.example.com” as search bots on two different sites. Use a robots.txt file to control the accessibility of the AdSense bot.
The AdSense bot will not crawl the pages banned by the robots.txt file. The AdSense bot crawls only the web pages from which the ad request is sent. If you are redirecting a page, the AdSense bot first crawls your original page to confirm the redirect.
We hope this article has given you a basic idea of how Google AdSense works. Google is basically an advertising company, so it shows interest-based ads instead of content-based ads to get more revenue for themselves and for publishers.
Unfortunately, this will result in irrelevant ads being displayed on your content. Otherwise, Google generally has all the technology and tracking mechanisms to serve proper keyword-based ads.